L’Oréal USA has launched its Product Impact Labeling system in the United States, which provides consumers with information about the environmental impacts of their products based on various environmental factors throughout the product lifecycle.
The announcement came after L’Oréal USA released the findings of a recent study co-conducted with Morning Consult and polled 2,000 adults in the United States. According to this survey, more than half of Americans (54%) anticipate finding information about sustainability-related topics on company websites. Moreover, nearly 60% think they have become more sustainable over the past year.
The initiative, which debuted in France in 2020, informs consumers about the environmental impact of their product in comparison to other L’Oréal products in the same category. Products are ranked from A to E based on 14 planetary impact factors assessed at every stage of a product’s life cycle. These factors include greenhouse gas emissions, water scarcity, ocean acidification, and impact on biodiversity.
The labelling system is first available on L’Oreal’s Garnier haircare products and will be gradually rolled out across the company’s brand portfolio, which includes Kiehl’s, L’Oréal Paris, Redken, and CeraVe.
According to the company, the methodology was created in collaboration with 11 independent and international experts. Additionally, independent auditor Bureau Veritas has confirmed the validity of its methodology and data accuracy (Bureau Veritas certificate). Further, it follows The Product Environmental Performance recommendations from the European Commission.