Salesforce’s Nature Positive Strategy to Drive Customer Success and Environmental Movement

Salesforce announced a Nature Positive Strategy as part of Earth Month, outlining specific actions the company will take to accelerate its existing commitment to a net zero, nature positive future rooted in people and climate justice.

At the UN Biodiversity Conference (COP15), governments made a global commitment to halt and reverse nature loss, including protecting 30% of the planet by 2030. There was also an agreement to boost private-sector support for this effort. With this announcement, Salesforce becomes one of the first global companies to implement a comprehensive Nature Positive Strategy, which builds on the company’s Climate Action Plan.

“For Salesforce, incorporating nature into our decision-making is not only about managing risks and costs, but also about value creation, innovation, and collaboration. We’re excited to bring the full power of Salesforce to our customers, partners, and ecopreneurs so they too can be part of shaping a net zero, nature positive future.”

Suzanne DiBianca, EVP & Chief Impact Officer of ESG and Sustainability, Salesforce.

Salesforce announced that by 2025 company will measure, manage, and develop an action plan to reduce its environmental impacts and dependencies across its value chain, including data centres, offices, people, and products. Notably, the company is already participating in the Task Force on Nature-related Financial Disclosures’ pilot phase ahead of its official launch later this year.

Accelerating customer success and the environmental movement, Salesforce will expand on solutions such as Net Zero Cloud to assist its customers in accelerating their sustainability journeys. Salesforce will also advocate for policies, support ecopreneurs, and empower local and Indigenous communities through the UN’s Local Communities and Indigenous Peoples Platform to further accelerate the movement.

Salesforce will continue to invest in and form partnerships to protect and restore nature at scale, including supporting and mobilising the conservation, restoration, and growth of 100 million trees by 2030 through 1t.org and accelerating the Mangrove Breakthrough to restore and protect mangroves at scale.

“The power and ingenuity of the private sector will be critical in addressing the nature crisis. It is very encouraging to see corporate leaders like Salesforce establishing a Nature Positive Strategy for their business and leveraging their influence for the protection and restoration of the natural ecosystems that we all rely upon.”

Dr. Jane Goodall, DBE, Founder of the Jane Goodall Institute and UN Messenger of Peace and renowned ethologist and conservationist.

“Leadership and collaboration between global companies and local communities in climate and nature is essential as we are now in a race against time. Salesforce has supported Indigenous participation and climate action not only here in the Andes but across many developing countries. We ask everyone to show leadership at this scale and recognize the enormous efforts underway at the local level.”

Constantino ‘Tino’ Aucca Chutas, UN Champion of the Earth and Peruvian Indigenous leader of the ‘Accion Andina’ restoration movement.
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