WBCSD launches Landscape Accelerator Brazil targeting $5 billion regenerative co-investment

The World Business Council for Sustainable Development launched the private-sector-led Landscape Accelerator Brazil under the COP28 Action Agenda on Regenerative Landscapes, aiming to mobilise up to $5 billion in co-investment by 2030 for Amazon and Cerrado land restoration. Indian companies sourcing agricultural commodities from Brazil face growing pressure to engage with landscape-scale restoration to protect supply-chain resilience and reduce environmental and reputational risk.

The Landscape Accelerator Brazil (LAB) operates under the global COP28 Action Agenda on Regenerative Landscapes, focusing on the Amazon and Cerrado biomes. Research by the LAB and partners estimates that restoring degraded pastures and applying regenerative practices across over 50 million hectares represents a commercially bankable opportunity of up to $93 billion. The initiative pursues a three-pillar strategy covering blended finance, policy alignment with Brazilian ministries and the Central Bank, and harmonised Measurement, Reporting and Verification (MRV) systems, targeting up to $5 billion in co-investment by 2030.

The initiative directly affects agribusiness, commodity buyers, institutional investors, and Brazilian farmers, particularly small and medium-sized producers targeted for regenerative incentives. Corporate buyers sourcing soy, beef, and other commodities from the Amazon and Cerrado face exposure to land-use and deforestation risk. Financial institutions structuring blended capital stacks combining concessional public funding, subsidised public credit, and commercial debt and equity gain a de-risked entry into the nascent regenerative agriculture sector. Brazilian Ministries of Agriculture and Environment and the Central Bank serve as implementing bodies modernising the Rural Environmental Registry.

Companies sourcing from Brazil should engage proactively with landscape-scale restoration efforts to secure long-term supply-chain resilience and mitigate environmental and reputational risk. Affected entities should monitor progress toward the $5 billion co-investment target by 2030, the development of streamlined MRV guidance tailored to the Amazon and Cerrado, and regulatory changes to the Rural Environmental Registry (CAR) system. Investors should track the emergence of regenerative land use as an investable asset class underpinned by blended finance and robust verification metrics aligned with rigorous ESG standards.

Key figure — Co-investment target: up to $5 billion by 2030