Flipkart, a well-known e-commerce company, has launched a new virtual store called ‘Flipkart Green,’ selling environmentally friendly goods across various categories for approximately 30,000 products.
Customers interested in a green living will find a diverse selection of products at the new ‘Flipkart Green’ store.
Flipkart Green will stock over 40 brands’ products in categories such as fashion, personal care, health & well-being, nutrition, household goods, and lifestyle.
Flipkart intends to expand its eco-friendly product offerings shortly by introducing new product categories such as sports, fitness, toys, stationery, electronics, and appliances.
"At Flipkart, we view sustainability as a holistic approach that encompasses the environment, individuals, and society. Through the ‘Flipkart Green’ sustainability store, we aim to create a sustainable, equitable, and more inclusive e-commerce ecosystem. This initiative will continue to bring various mindful brands under one umbrella through a one-stop online destination for customers. This also aligns with our goal to promote sustainably sourced products towards improving social, economic and environmental well-being of the larger ecosystem.” Amitesh Jha, Senior Vice President, Category and Marketplace at Flipkart
Source:
Flipkart Press Release
