Burger King switched 31% of its North American field team fleet to electric vehicles (EVs) in 16 states, with the goal of achieving 100% EVs by 2030. This initiative is the next step in meeting Restaurant Brands International’s (Burger King’s parent company) science-based targets of reducing greenhouse gas emissions by 50% by 2030 compared to a 2019 baseline.
Burger King collaborated with Element Fleet Management, the world’s largest pure-play automotive fleet manager, to source EVs and launch the initiative.
The field staff is important to the brand’s success as the first line of support for Franchisees locally, living in various states around the United States and travelling to restaurants to deliver the quality of service BK Franchisees need. Each month, this amounts to tens of thousands of miles driven.
“It was instantly clear Burger King is serious about following through with their commitments and finding solutions that have long-term payoff and positive impact on the environment. The brand’s enthusiasm for the goal, combined with the team’s responsiveness and active partnership enabled us to mobilize vehicle sourcing and charging infrastructure installations at record speed — making this our fastest program launch across the nation to date.”
David Madrigal, Chief Commercial Officer at Element Fleet Management.
