Deloitte reports 85% of CxOs raised sustainability investment in 2024

Deloitte's 2024 CxO Sustainability Report found 85% of surveyed executives increased sustainability investments, up from 75% the prior year, with technology cited as a core enabler. The rising spend signals sustained corporate climate budgets that Indian firms competing in global supply chains will be measured against.

Deloitte's 2024 CxO Sustainability Report found 85% of CxOs increased sustainability investments, up from 75% a year earlier. Half of CxOs have already implemented technology solutions to meet climate goals, with another 42% planning to do so within two years. The report found 45% of executives are reworking business models around sustainability, and 92% believe their companies can reduce greenhouse gas emissions while still growing, positioning sustainability as a driver of supply chain efficiency and operating margins.

The findings affect senior corporate leadership across sectors, as CEOs and CxOs face investor and board expectations to scale climate spending and embed sustainability into core strategy. Deloitte CEO Joe Ucuzoglu noted more companies are transforming their core business models to tackle climate change. Companies still treating sustainability as peripheral, or those lagging on technology adoption, risk falling behind the 85% majority raising investment and the near-half rebuilding business models around climate.

Executives are encouraged to intensify and scale action, using technology to develop sustainable products and services and to link sustainability to measurable business value such as supply chain efficiency and operating margins. Firms should benchmark their own investment trajectory against the reported 85% and the 92% who see emissions cuts and growth as compatible. Indian companies in export-oriented sectors should monitor how global peers' climate spending and model changes shape buyer and investor expectations.

Key figure — CxOs increasing sustainability investment: 85% in 2024, up from 75%