Ramco Cements Wins Six Awards Including Grand Prix for Eco Plaster Film

The Ramco Cements Limited's Hard Worker campaign won six honours at the Kyoorius Creative Awards 2026, including the coveted Grey Elephant Grand Prix. The award-winning Eco Plaster film highlighted water conservation through innovative construction solutions.

The Ramco Cements Limited announced on May 25, 2026 that its Hard Worker campaign achieved a major milestone at the Kyoorius Creative Awards Night 2026, held on May 23, 2026 at the Jio World Convention Centre in Mumbai. Competing against leading brands and agencies across the country, the company received six recognitions spanning multiple creative categories. The Kyoorius Creative Awards is one of India's most prestigious platforms for recognising excellence in advertising and creative communication.

The Grey Elephant Grand Prix, the highest honour at the Kyoorius awards, was awarded for the Eco Plaster commercial. This film highlighted the importance of water conservation in construction through the use of innovative eco-friendly plaster solutions. The campaign is rooted in authentic storytelling featuring hardworking people, a creative approach that resonated strongly with both judges and audiences and underscored the brand's commitment to sustainable construction practices.

The campaign's ESG resonance is notable: by centring a marketing initiative around water conservation and sustainable building materials, Ramco Cements is embedding environmental messaging into mainstream brand communication. This approach reflects a broader industry shift where cement and building material companies are beginning to differentiate on sustainability credentials, not merely price or performance. For ESG investors, a company that wins top creative awards for environmental messaging signals both cultural alignment and proactive stakeholder engagement on sustainability themes.

Key figure — 6 honours won at Kyoorius Creative Awards 2026